00104. "THE SELLING OF THE PRESIDENT 1968" BY JOE MCGINNIS (A REVIEW). This paper provides a review of Joe McGinnis' "The Selling of the President 1968." It is not convinced that the thesis of the book is entirely true -- that, Nixon defeated Humphrey through control of television -- but finds the arguments of the author interesting. 4 pages, 0 footnotes, 1 bibliographic source.