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Search by topic:   10113. A CRITIQUE OF THE MARKETING IMAGINATION BY THEODORE LEVITT (NEW YORK: THE FREE PRESS, 1983). Review and critical analysis of this well-known book by a leading marketing theorist. Looks at Levitt's ideas on segmentation and standardization, service, pricing. Criticism of the book's flaws. 10 pages, 35 footnotes, 11 bibliographic sources.   $70 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance