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Search by topic:   10245. AMERICAN AIRLINES -- GLOBAL MARKETING. A marketing program for American Airlines growing international operations. Includes a comprehensive industry and market analysis, including a step-by-step investigation of American's current competitive position vis-a-vis both domestic (Delta and United) and foreign (British Airways, SAS, Lufthansa, etc.) competitors. Includes a proposal for an advertising program with a one-year $40 million budget designed to position American Airlines as the premier U.S. flag carrier among business fliers. 28p., 69f., 43b.   $133 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance