10109. CORPORATE CULTURE AT APPLE COMPUTER. Role of Jobs and Sculley; comparisons with IBM; morale of employees. How Sculley had to discard the individualism and nontraditional form of organization at Apple in favor of a team (and more hierarchical) approach. This paper provides a profile of Apple's corporate culture in the early 1990s, after John Sculley came on board as CEO. See Related Papers for more recent papers on Apple. 7 pages, 23 footnotes, 14 bibliographic sources. TAGS: Apple corporate culture, Steve Jobs, John Sculley, Apple company history, Apple employees, sexism PC industry
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