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Search by topic:   10043. MARKETING GENERAL ELECTRIC REFRIGERATORS IN HUNGARY. This paper develops a rationale and presents a strategy for marketing General Electric refrigerators in the Hungarian consumer market. Product history, characteristics, traditional marketing channels and suitability for the selected market (Hungary) are detailed. The second section presents a detailing marketing program. Options for market entry are analyzed and a specific mode of entry selected and justified. legal and commercial aspects of entry are explained. Concludes with an outline for long-term marketing strategy. 22p. 52f. 34b.   $133 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance