10420. MARKETING PRIMARY EDUCATION AT THE PRIMARY AND SECONDARY SCHOOL LEVELS. Following an overview of the history of marketing private schools, the analysis turns to an assessment of recent trends and current tactics in marketing private schools in the United States and the United Kingdom. The latter half of the paper takes a prescriptive approach to private school marketing, outlining a comprehensive approach culled from educational marketing theory and the best examples of current private marketing practice. 25p., 61f., 35b.