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| 10587. MCA: STRATEGY FOR AN INTERNATIONAL MULTIMEDIA EMPIRE. This paper evaluates the operations of MCA, Inc., now wholly-owned by Matsushita Electric of Japan. Profiles the company's operations (and its synergistic relationship with the parent corporation), its global strategy, its strengths and weaknesses, and make recommendations for future strategy and operations. 9 pages, 29 footnotes, 26 bibliographic sources. |
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