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Search by topic:   10230. THE BIG STORE'S BIG TROUBLE: MARKETING AT SEARS. Marketing profile of Sears, Roebuck and an analysis of the critical marketing factors in the company's external and internal environments. Central problems and major opportunities are assessed. Argues in favor of a comprehensive restructuring of the merchandising group with the elimination of certain product lines and a refocused product differentiation strategy. Recommends a program to improve employee relations. 24 pages, 61 footnotes, 48 bibliographic sources.   $133 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance