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Search by topic:   10449. THE COCA-COLA COMPANY: SELLING TO THE WORLD. This paper profiles the Coca-Cola Company in terms of its business characteristics and strategies at both home and abroad. Particular attention is devoted to threats of market saturation and changing consumer tastes in the domestic industry and opportunities for massive market expansion in the international arena. 16p., 41f., 32b.   $112 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance