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Search by topic:   10677. THE MARKETING MANAGEMENT PROCESS. Presents a comprehensive description of the marketing management process and its four steps of analyzing market opportunities, selecting target markets, developing the marketing mix, and managing the marketing effort. Gives examples of its relevance drawn from Hartley's Marketing Mistakes. 5 pages, 3 footnotes, 1 bibliographic source.   $35 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance