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Search by topic:   11540. BEER IN THE EC UNION. Following an overview of the rules, regulations, standards and policies governing the production, sale and distribution of beer in the EU, the analysis profiles the European market, providing an assessment of beer consumption trends and patterns, target market characteristics, and key competitors with a special focus on Heineken, Europe's market leader. 12 pages, 37 footnotes, 20 bibliographic sources.   $84 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance