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Search by topic:   11470. BENETTON: A STUDY IN ADVERTISING CONTROVERSY. This paper examines the Benetton advertising controversy. Following a brief history and review of the central themes in Benetton's campaign, print advertisements from 1990-1994 are analyzed in terms of their implicit and explicit messages. Public and industry reaction to the ads are also considered. Summarizes the short- and long-term impact of the campaign in terms of company sales, corporate image and credibility. 15p. + 5p. ads, 41f. 27b.   $105 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance