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| 11025. ESTABLISHING A PERSONAL CONSUMER PRODUCTS COMPANY IN INDONESIA. The paper sets forth a plan for establishing a personal consumer products company (through a U.S.-Indonesian joint venture with 51% Indonesian ownership) in Indonesia for the purpose of marketing hygienic hand soap, liquid bath/shower soap and shampoo to the urban adult market on Java. The plan includes an identification and analysis of target market, an outline of the proposed distribution network, a plan for promotion and advertising, and a plan to repatriate profits in hard currency via countertrade. 15 pages, 22 footnotes, 20 bibliographic sources. |
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$105
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