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| 11479. JAPANESE PORTABLE PC MAKERS SEARCH FOR A GLOBAL STRATEGY. Examines the global strategies of Japan's NEC and Toshiba in the portable PC (laptop) market and considers the responses/strategies of their chief U.S. competitors, including IBM, HP, Compaq and Apple. Faults the Japanese competitors for their focus on high tech/high price in the face of market trends demanding lower prices and greater functionability. 12 pages, 31 footnotes, 29 bibliographic sources. |
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$84
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