11817. LOGISTICS IN MODERN BUSINESS MANAGEMENT. The history of logistics and the pertinence of logistics to service distribution is explored. Examples regarding the role of logistics in the computer age and the trend toward the hiring of logistics firms as subcontractors are given. The importance of "insourcing" and "outsourcing" to logistics as well as versatile advertising are also explored by example. 11 pages, 17 footnotes, 8 bibliographic sources.