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Search by topic:   11814. MARKETING HOME PREGNANCY TESTS. Profiles the home pregnancy test industry and market. Includes demand profile and forecast, competitor and market share profile, analysis of external marketing environment (economic, social, technological, competitive), segmentation and positioning strategies, and discussion of competitive advantage held by market leader, E.P.T. 18 pages, 43 footnotes, 18 bibliographic sources.   $126 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance