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| 11174. MARKETING PLAN FOR A NEW FLAVORED INSTANT COFFEE. Complete product development and marketing plan for a new flavored instant coffee. Includes target market, demographics, stipulation of most appropriate existing corporate "host" for product, organizational chart (with job titles and descriptions), pricing, distribution, channels of distribution, physical distribution, and promotional strategy. Cost and break-even charts included. 40 pages, 43 footnotes in text, 26 bibliographic sources. |
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$133
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