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Search by topic:   11062. MARKETING PLAN FOR THE HONDA ACCORD. Based on the situation when the Ford Taurus supplanted the Accord as the nation's best-selling car, this plan explains how the Accord can recover, by repositioning itself and aiming at a narrower and more upscale market segment. Analysis of the situation; nature of demand; market segments and their demographics; sales and market share figures; strengths of Honda and its competitors; market environment; market life cycle stage; distribution channel; key problems and opportunities; four alternative policies; choice of best one. 30p (+charts), 77f., 44b.   $133 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance