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| 11383. PETS AND THE AMERICAN WAY. Profile and analysis of the pet food industry, focusing on the upmarket, "superpremium" and "specialty" sectors. Profiles major manufacturers, including Hills and Iams, analyzes brand names, product features including nutritional content, and specialty segments such as "diet" and "vegetarian." Considers the psychographics of pet marketing and factors in product loyalty. 25 pages, 56 footnotes, 30 bibliographic sources. |
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$133
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