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Search by topic:   11719. TELEVISION ADVERTISING IN TWO PRESIDENTIAL CAMPAIGNS. Examines the content and impact of TV advertising in the 1988 Bush-Dukakis campaign and the 1992 Bush-Clinton-Perot campaign. Considers issues versus image-based advertising, the possible links between advertising and voting outcomes, and how the entire process of TV advertising links the media with the political process. 21 pages, 22 footnotes, 13 bibliographic sources.   $133 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance