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Search by topic:   11473. THE PET FOOD INDUSTRY. With a focus on the "superpremium" category of pet foods distributed primarily through pet stores and the newer pet superstores, this investigation analyzes the current state and short-term marketing prospects for the U.S. pet food industry. Includes an analysis of external environment, product profile, competitor profile and consumer demographics and psychographics. Forecasts a 25% annual growth rate within the superpremium category over the next 5 years, with growth centered on products with a "nutrition appeal" and products distributed through pet superstores. 30 pages, 56 footnotes, 35 bibliographic sources.   $133 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance