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Search by topic:   11382. ZIP + 4 IN MARKETING DEMOGRAPHICS. Analysis of a zip + 4 software application used in direct mail marketing. Describes the marketing advantages and particular uses of Zip + 4 in marketing demographics. Discusses how specific companies have utilized this software. 10 pages, 16 footnotes, 10 bibliographic sources.   $70 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance