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| 12634. A FIVE FORCES STRATEGIC ANALYSIS OF THE INTERNATIONAL AIRLINE INDUSTRY. This investigation uses Porter's five forces model to provide a comprehensive strategic overview of the international airline industry. Taking into consideration key factors in the industry's political, economic, social and technological environment, industry strategy is analyzed in terms of competitor rivalry, threat of new entrants, threat of substitute products, influence of buyer power, and influence of supplier power. 12 pages, 71 footnotes, 40 bibliographic sources. |
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