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Search by topic:   12166. BEN & JERRY'S: SOCIAL CONSCIENCE AS A MARKETING STRATEGY. This paper provides a marketing analysis of Ben & Jerry Homemade, Inc., America's second-biggest producer and marketer of super-premium ice cream. Through an overview of the ice cream giant's current situation and a discussion of Ben & Jerry's history, the analysis examines problems and opportunities in Ben & Jerry's current operations and marketing strategy. 10 pages, 26 footnotes, 21 bibliographic sources.   $70 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance