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Search by topic:   12167. BLOCKBUSTER ENTERTAINMENT: MARKETING ANALYSIS. This paper provides a marketing analysis of Blockbuster Entertainment Group, a division within Viacom Inc. and the undisputed market leader in home video rentals. Following an overview of Blockbuster's current situation and a discussion of the company's history, the investigation examines problems and opportunities in Blockbuster's current operations and marketing strategy. 7 pages, 36 footnotes, 24 bibliographic sources.   $49 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance