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Search by topic:   12014. CATEGORIZING CONSUMERS: THE BASIS OF SEGMENTATION. This brief investigation of consumer behavior and marketing practices examines the demographic, geographic, psychographic, and cognitive-affective-behavioral basis for creating consumer segments. Notes recent trends and examines the strengths and weaknesses of various approaches. 7 pages, 22 footnotes, 17 bibliographic sources.   $49 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance