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Search by topic:   12400. COMMERCIAL ONLINE SERVICES: AMERICAN ONLINE (AOL) VERSUS THE MICROSOFT NETWORK (MSN). A marketing analysis of the number one and number three commercial online service/Internet service providers. Provides a comparative assessment and analysis of each firms' marketing objectives, goals, pricing strategy, advertising and promotional strategy, and unique selling points. Considers the major strengths and weaknesses of each service and makes recommendations for improvement. Includes AOL vs. MSN summary comparison chart. 21 pages, 49 footnotes, 38 bibliographic sources.   $133 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance