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Search by topic:   12013. EFFECTIVE VERSUS INEFFECTIVE ADVERTISING: AN ASSESSMENT OF TEN ADVERTISEMENTS. Provides a review and assessment of ten different ad campaigns, five of which are deemed "effective" and five of which are judged to be "ineffective." All representative advertisements are very recent (late 1995 or early 1996). The advertisements were grouped into five pairs around specific themes, product categories, or target markets. 12 pages, 26 footnotes, 19 bibliographic sources.   $84 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance