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Search by topic:   12391. HUMOR IN ADVERTISING. Provides a synthesis and analysis of the current literature on humor in advertising. The analysis begins with a review of the evidence concerning the overall impact and effect of humorous advertising. The rest of the paper examines what researchers have discovered about the dimensions and moderating impact of the use of humor in advertising with specific attention to product categories and features, types of humor, media, and target audience characteristics, including gender and national culture. 11 pages, 48 footnotes, 24 bibliographic sources.   $77 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance