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Search by topic:   12619. MARKET SEGMENTATION: DEFINITION, ADVANTAGES, & DISADVANTAGES. This paper presents an overview, analysis and critique of market segmentation. The analysis defines market segmentation, overviews its components and general methodologies, and discusses the benefits and limitations and the strategy in terms of advantages and disadvantages for firms. KEYWORDS: market segment marketing segmentation. APA Style. 10 pages, 33 footnotes, 17 bibliographic sources.   $70 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance