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| 12392. MARKETING CIGARETTES TO KIDS. A case study in marketing ethics, exploring the ethics of marketing a deadly product to consumers who are not able to legally purchase the product. Provides background on the issue, looking at tobacco industry positions, and the view taken by anti-smoking activists and federal regulators. Citing specific examples, summarizes the tobacco industry's efforts at marketing to kids. Makes recommendations for the future in light of recent FDA advertising restriction proposals. 12 pages, 43 footnotes, 30 bibliographic sources. |
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$84
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