12300. MARKETING CONSUMER PRODUCTS IN INDONESIA AND THE U.S.: COMPARATIVE ANALYSIS. This paper compares and contrasts marketing consumer products in the emerging Southern Asian economy of Indonesia with marketing in the U.S. The main analysis makes a summary comparison of the external marketing environment and structure of the consumer market in each country. The concluding section of the paper takes a "Four P's" approach to marketing consumer products in each country, comparing and contrasting the appropriate strategies. 8 pages, 29 footnotes, 18 bibliographic sources.