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| 12012. MARKETING ON THE INTERNET. An overview and analysis of marketing on the Internet, with a focus on consumer product marketing and consumer behavior. Provides a brief history of electronic commerce, companies and industries most active on the Net, problems and benefits from both the marketers' and the consumers' perception, and ethical issues in cyber-marketing. 12 pages, 56 footnotes, 37 bibliographic sources. |
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$84
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