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Search by topic:   12393. SHOCK ADVERTISING. Provides an overview and analysis of high-impact emotional or "shock" advertising. Drawing on specific examples from many firms (e.g., Benetton, Calvin Klein, Diesel, Mercedes, Volvo) across a broad range of products and countries, the investigation considers the rationale and function of shock techniques, risks in its use, and evidence of its effectiveness. A concluding section makes recommendations for companies utilizing shock advertising techniques. 19 pages, 91 footnotes, 45 bibliographic sources.   $133 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance