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Search by topic:   12394. STARBUCKS: PRESERVING & EXPANDING THE COFFEE CULT. Presents a marketing plan for Starbucks Corp., the nation's largest gourmet coffee retailer. Based on an overview and assessment of the current marketing situation and an identification of the main opportunities and threats in the operating environment, along with an analysis of Starbucks' central strengths and weaknesses and the major issues facing the product line, a marketing plan for carrying Starbucks' into the next century is presented. 21 pages, 104 footnotes, 37 bibliographic sources., graphs and charts.   $133 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance