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| 12631. STRATEGIC ADJUSTMENT IN THE U.S. FAST FOOD INDUSTRY. This paper explores the structural transformations in the domestic fast food industry and analyzes competitor's responses to these changes and new challenges. Following a brief theoretical background discussion of strategic management theory predictions concerning industry transformations and competitor responses, the major trends and adjustments in the U.S. fast food industry are profiled. The concluding sections of the paper then examine major competitor strategic responses, focusing on the responses of four top competitors: McDonald's, Burger King, Pizza Hut, and KFC. KEYWORDS: fast food restaurant industry united states competition competitive strategies marketing strategy. 19 pages, 143 footnotes, 61 bibliographic sources. |
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