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Search by topic:   12640. SURVEY OF THE GLOBAL FAST FOOD INDUSTRY. The paper provides a general overview of international fast food industry structure, operations, and external environment. Although not focused on any one market or competitor, the analysis draws heavily on U.S. market reference points, with additional references to market conditions in the well-developed UK fast food market. The survey begins with a discussion of the definition and basic features of the fast food concept. Following this, industry structure (e.g., finances, basis of segmentation, business organization, etc.) is analyzed in detail. A concluding section provides a P.E.S.T. (Political, Economic, Social & Technological) analysis of the external environment. KEYWORDS: international fast food industry pest analysis kfc mcdonalds burger king taco bell market segmentation. 30 pages, 89 footnotes, 43 bibliographic sources.   $133 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance