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Search by topic:   13648. ADVERTISING AND SOCIETY: ETHICAL ISSUES AND STANDARDS. Using Russell & Lane's Kleppner's Advertising Procedure along with supplementary sources, the analysis considers four ethical questions related to advertising: 1) Does advertising serve to restrict competition and raise prices; 2) Does advertising promote unwanted purchases by persuading people to buy unnecessary or unwanted items; 3) Does advertising help to sell inferior products; and 4) Is advertising an unnecessary expense for business? 5 pages, 11 footnotes, 4 bibliographic references.   $35 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance