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Search by topic:   13239. AMERICAN AIRLINES STRATEGY. This report presents a comprehensive strategic analysis of American Airlines. Following an overview of American's current mission objectives and strategies, the analysis identifies the organization's external opportunities and threats; presents a competitive profile matrix; and identifies the organization's internal strengths and weaknesses. The second part of the paper draw upon various strategic analysis tools (TOWS matrix, SPACE matrix, Grand strategy matrix, QSPM) to identify, evaluate, and analyze specific strategies that American can utilize to capitalize on its strengths, minimize its weaknesses, take best advantage of external opportunities and best forfend threats in the external environment. The details of these various analytical tools are included as an appendix at the end of this report. A concluding section recommends specific strategies, an action plan to carry them out, and a plan for evaluating and reviewing the strategies as implemented. Keywords: airline strategy term paper swot analysis. 16 pages, 54 footnotes, 31 bibliographic sources.   $112 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance