13623. BANKING INDUSTRY FUTURES. The paper first gives two scenarios up to the year 2005 -one in which a bank succeeds and other in which a bank fails. Then, the paper provides strategic recommendations to bank managers so they may follow the path to success. Emphasizes the importance of adapting to such new realities as computerized banking and diversification of products, while at the same time maintaining a "personal touch" in customer relations. KEYWORDS: banking industry strategies customer service computerization. 16 pages, 32 footnotes, 12 bibliographic sources.