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Search by topic:   13313. CREATIVITY IN ADVERTISING. This paper explores the role of creativity in advertising and the making of advertisements. The analysis begins with a definition and overview of the concept of creativity as it applies to advertising. The investigation then considers the role of creativity in the philosophy of advertising and the execution of advertisements. A concluding section considers the link between creativity and effectiveness in contemporary advertising. KEYWORDS: advertising creativity term paper creative advertisements effectiveness research paper. APA Style. 18 pages, 32 footnotes, 19 bibliographic sources.   $126 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance