13866. FRANCHISING SUCCESS FACTORS. This term paper critically analyzes the proposition that “franchising is the route to success.” Following a brief explication of the components, mechanisms and definitions of franchising, the paper examines current issues in worldwide franchising and considers more specifically whether or not (and under what circumstances) franchising may represent “the easy route to business success.” The essay concludes that franchising provides more substantive opportunities to the franchiser than to the franchisee and that for all parties involved, franchising is better conceptualized as one of the possible routes to success versus as an “easy route” to success. KEYWORDS: franchise franchising success failure term paper. 14 pages, 38 footnotes, 17 bibliographic references.