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Search by topic:   13206. MCDONALD'S: TIME TO SEIZE THE ADULT MARKET. Presents a comprehensive rationale and program for the fast food giant's capture of the adult market. Includes a thorough assessment of the external marketing environment (competitive structure, competitor strengths and weaknesses, economic factors; social, cultural and demographic trends), consumer environment, and internal organizational environment. Includes a SWOT analysis. The marketing plan stipulates marketing goals and objectives, identifies and defines the target market, articulates the particulars of the marketing mix with respect to product, price, promotion, and distribution strategies; discusses factors for marketing implementation; and considers methods for evaluation and control. 22 pages, 49 footnotes, 30 bibliographic sources.   $133 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance