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Search by topic:   13855. PROFILE OF AN ENTREPRENEUR IN THE MARKET RESEARCH INDUSTRY. The American-born entrepreneur who is the focus of this report specializes in providing business-to-business market research to Western companies now operating in or planning to enter the Chinese market. Following an overview of the international marketing research industry and the market for market research information in China, the report profiles (based on interviews with the principals and their associates) the entrepreneur and his company. The objective of this investigation is to assess and analyze the critical factors in the success and/or failure of the entrepreneurial venture and to explicate some of the lessons learned for future ventures. 12 pages, 14 footnotes, 13 bibliographic sources.   $84 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance