13864. SATELLITE BROADCASTING INDUSTRY. Examines the international satellite broadcasting industry to see how the emergence of direct-to-home television broadcasting was made possible by advancing telecommunications technology. The focus of the analysis is the European satellite broadcasting industry in the 1980's and early 1990's. Argues that direct broadcasting will revolutionize the television markets of Europe and the rest of the world. 9 pages, 18 footnotes, 10 bibliographic sources.