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| 13356. THE BENEFITS AND RISKS OF STRATEGIC ALLIANCES. This essay considers the argument that a strategic alliance can strengthen both firms against outsiders even as it weakens one partner vis-a-vis the other. Drawing on recent case examples of alliances in different industries, as well as the strategic management literature looking at theoretical issues in alliance formation, the analysis considers the factors spurring alliances, firms’ motivations for alliance formation, common types of strategic alliances, and the benefits and risks that the strategic alliance brings to the firms involved. 10 pages, 20 footnotes, 14 bibliographic sources. |
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