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Search by topic:   13683. THE EROSION OF BRAND LOYALTY. This paper analyzes the causes, effects and possible solutions to the problem of brand loyalty erosion and the sub-problem of price shopping as it afflicts multinational marketers. 5 pages, 16 footnotes, 12 bibliographic sources.   $35 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance