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Search by topic:   13209. THE IMPORTANCE OF CULTURE IN INTERNATIONAL BUSINESS. This essay considers the short-sightedness and wrong-headedness in the notion that cultural awareness is not important, that if one simply treats others as one would like to be treated, everything will work out fine. The paper cites six main examples of major areas of cultural difference, including language, social hierarchy and distance, time orientation, humor, ethics, and symbolic meaning. KEYWORDS: culture organization international business strategy argumentative essay. APA Style. 6 pages, 21 footnotes, 7 bibliographic sources.   $42 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance