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Search by topic:   13221. THE LEXUS AUTOMOBILE: ASPECTS OF CONSUMER BEHAVIOR. Utilizes a consumer behavior theory framework to analyze U.S. consumers' responses to the Lexus automobile. Following a profile of Lexus' marketing strategy from a "4-Ps" perspective and comparisons with U.S. and European luxury automobiles, the analysis analyzes American consumers' perceptions of Lexus. Includes an analysis of a consumer survey (sample included). Concludes that US consumers view the Lexus as a uniquely luxurious affordable car. 14 pages, 15 footnotes, 15 bibliographic sources.   $98 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance