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Search by topic:   13153. THE TRUE MEASURE OF "PROFIT" IN A BUSINESS. Argues that profit should not be measured by money but rather by the longevity of the business. Further argues that such longevity is obtained through customer loyalty, which in turn requires a concern for such things as quality, innovation and employee satisfaction. 6 pages, 9 footnotes, 4 bibliographic sources.   $42 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance